JUST CREATED IN 2020, SIMPLIFIER IS A FRENCH LABEL BASED IN PARIS.
OUR MISSION IS TO OFFER AN UNISEX WARDROBE OF TIMELESS PIECES FOCUS ON QUALITY WITH MODERN FITS.
THESE ESSENTIALS ARE MANUFACTURED IN LIMITED EDITIONS.
"SIMPLIFIER" IS A FRENCH VERB THAT MEANS TO MAKE LESS COMPLEX OR COMPLICATED, THEREFORE EASIER TO DO OR UNDERSTAND.
Votre flux Instagram en est sans doute la preuve — la tendance du "less is more" est toujours de mise cette saison. Des comptes et influenceurs comme @purienne, @tylynnnguyen ou encore @endlesslyloveclub font tous les jours l'apologie du minimalisme, pour le plus grand plaisir de leur communauté adepte d'un style effortless fondé sur des pièces de qualité. Animé par cette même philosophie, Christope Nguyen créé en 2020 le label SIMPLIFIER, dont le manifeste s'articule autour d'un vestiaire unisexe constitué de pièces intemporelles alliant qualité et modernité ...
Simplifier is a French verb meaning "to simplify" – a word that encloses the entire philosophy of Christophe Nguyen, a French young designer who, in founding his own brand Simplifier, decided to bring a unique vision to the usual fashion landscape: away with the superstructures, away with the cumbersome and artificial universes of references, in favor of a purist and linear aesthetic, which finds its stylistic depth in a lucid approach and in a scaled-down fashion idea. Simplifier is a Gen Z brand, born in an emblematic year for the whole world as it was 2020, a year that, with all its problems, has inspired creatives all over the world to move away from furious and voracious production systems, from a search for originality pushed to excess.
While 2020 hit us all in different ways, designer Christophe Nguyen was one of the creative’s who managed to turn an isolated situation into a creative incubation period and forge a new contemporary label, SIMPLIFIER, in the process.
Having worked for a slew of labels beforehand, Nguyen wanted to create a collection that was a true reflection of his own modern and minimalist tastes; taking its name from the French verb to ‘make less complex or complicated,’ SIMPLIFIER’s mission is to offer up a selection of timeless wardrobe essentials and standouts with superior quality and simplistic design among their core tenants.
With all pieces produced in limited quantities, genderless and completely devoid of season, the brand perpetuates the fast-growing, present-day approach of releasing capsules and drops throughout the year as opposed to being tied down by traditional seasons.
Check out some shots which highlight the label’s latest below and shop your favourites via their website now.